The first, and most important components, of the W³IN strategy was the establishment of a launch platform and a transactional system. Whirlpool Web World and W³IN.order were designed for that purpose.

The next step after the development and introduction of the cost control and analysis tool was the expansion of digitization into all aspects of the logistics department at Wellmann Kitchen. This work took most of 1996 and 1997.

For Wellmann Kitchen, the then leading kitchen cabinet manufacturer in Europe, I developed a operations cost capture and reporting application for the logistics department "Transwell". This work was done in 1995.

My doctorial thesis took a hard look at an emerging field of computational science: the neural network. I was interested in the applications of this technology in my profession: the management of production systems.

As part of my studies in Paderborn, I had to write a "Diplomarbeit", basically a scientific report. After much deliberation and advice, I chose to go for the harder (longer) route of working on a real-world problem instead of a research topic in the library. This was done in the early 90's.